AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
AI as a Marketing Ally
This chapter explores the role of AI in marketing, likening it to a supportive intern that can enhance ad-making and insights. The speakers discuss the importance of structuring targeted profiles for effective AI interactions while navigating biases and the human element in decision-making. They emphasize the necessity of original thought leadership and research over relying solely on AI-generated content.