In this episode of the Remote Work Tribe podcast, we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and content use cases, marketing as a competitive advantage, the opportunity to build your tools, outbound, and more. Episode Timestamps:How did Colleen get comfortable with marketing as a technical founder? (0:44)Keeping accountable when marketing feedback takes longer. (2:14)Systems that have helped her keep momentum. (2:57)Content repurposing. (3:52)How to ensure repurposed content is effective? (5:30)Using AI to repurpose content. (7:20)Use cases for AI. (8:18)Using custom GPT tools. (9:53)Using custom GPTs or other people’s custom AI tools. (11:42)The reason marketing matters more in the era of AI creation. (12:44)Are we all going to build our personalized tools? Is that the future? (14:00)When does she build an app vs. pay for a subscription? (15:02)What types of products won’t be as disrupted with AI? (16:29)AI agents. (19:12)Should you start building your personalized agents or try to build a SaaS? (21:40)The most significant shift she has seen is in SaaS with AI tools. (22:41)How to do outbound effectively. (25:50)Lightning round questions. (28:15)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/colleen-schnettlerhttp://saasmarketinggym.comx.com/leenyburgerbsky.app/profile/did:plc:jzl44daijmfmuvjhvk3vopaxTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Mallory Randall, Head of Marketing at Interlaced. We discuss the importance of prioritizing the correct type of work, how to align internally and with other teams, becoming a financial partner, using AI, and more. Episode Timestamps:How does Mallory approach her day-to-day work? (0:54)How to figure out your priorities? (1:48)Alignment towards North Star goals. (3:09)How to have great conversations with stakeholders for collective success. (4:30)Positioning the marketing department as essential to the business. (6:30)How to delegate to ensure great work gets done. (8:32)The importance of seeing the big picture. (10:42)Managing your time effectively. (12:47)Meetings vs async work. (14:12)How to create a meeting agenda. (17:35)Using AI notetakers for meetings. (19:12)Using AI for marketing tasks. (20:02)Competitive analysis and AI. (22:03)Lightning round questions. (24:30)We hope you enjoy it!Links mentioned on the podcastinstagram.com/masilerlinkedin.com/in/mallorysilermallory.randall@interlaced.ioTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. We discuss her approach to planning, how to find the right talent, the importance of 1-1 conversations, her art and psychology background influence as a marketer, and more.Episode Timestamps:How does Natalie learn new things? (0:40)Marketing planning and the importance of calendar blocking. (2:20)When did Natalie realize she needed to become more organized? (3:39)An example of how she uses calendar blocks for her work is (6:17)How to balance time-blocking with strategic vision? (7:41)How many OKRs should you have in a quarter? (9:12)Natalie’s approach to hiring. (10:45)Criteria she looks for in an interview. (12:40)Questions she asks in an interview. (16:15)Bias in hiring and setting people for success. (18:37)How does Natalie manage communications with her team? (19:39)The importance of 1-1 conversations. (21:11)Taking the time to make the right decisions. (22:40)How did Natalie end up working in marketing?  (25:20)What did she learn from psychology and art to be a better marketer? (26:33)The importance of pattern matching in marketing. (27:50)Lightning round questions. (28:20)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/natalie-marcotullioTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Michele Hansen, Co-Founder of Geocodio and author of Deploy Empathy. We discuss her process for writing her book, her experience as a product person running interviews and its impact on her career, AI and customer research, and more. Episode Timestamps:What inspired Michele to write her book? (0:40)How did Michele become an expert in customer research?. (5:33)Where do technical founders go wrong when it comes to customer research? (9:21)Are customer interviews more critical today with AI?. (12:15)Can you do less customer research when we have AI tools? (14:21)Can you talk to fewer customers and augment information with AI?. (17:45)Knowing what she knows today, would Michele change anything about her book? (21:17)Does her experience as an expat have an influence on her writing process? (24:15)What were her most significant adjustments moving from the US to Denmark? (29:25)Lightning round questions. (30:53)We hope you enjoy it!Links mentioned on the podcastdeployempathy.comgeocod.iobsky.app/profile/mjwhansen.comlinkedin.com/in/mjwhansenTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Ryan Robinson, creator and founder of RightBlogger. We discuss the importance of prioritization, zooming out to gain perspective, finding your ideal process to create content, AI shaping the marketing industry's future, and more. Episode Timestamps:How does Ryan consistently create content? (0:59)The importance of ruthless prioritization. (3:06)An example of slowing down and gaining perspective. (6:01)How did Ryan push himself to publish even if it isn’t 100%? (8:37)How does Ryan see the industry evolving in the next three years? (11:15)The problem of faceless AI video channels. (14:30)Ryan’s process of creating videos. (16:00)An example of his process starting with an audio note all the way to YouTube. (19:08)Time spent doing videos at first vs. now. (21:41)Getting started with video. (23:22)The importance of free tools and how to build them. (28:07)Ryan’s favorite tool he has developed. (30:53)AI and the future of content marketing. (32:35)How to stay on top of AI innovations? (35:42)Lightning round questions. (38:38)We hope you enjoy it!Links mentioned on the podcastryrob.comyoutube.com/@RyanRobinson/aboutrightblogger.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Trinity Nguyen, CMO at UserGems. We discuss the importance of using AI, staying on top of trends and use cases, hiring top performers and motivating them to do their best work, calculating risks to grow, and more. Episode Timestamps:Interesting projects Trinity is currently working on (0:44)Trinity’s take on AI and the importance of being skeptical. (1:15)How is she using AI agents internally? (2:52)What is an AI agent? (4:10)Helpful resources to learn more about AI and AI agents. (5:02)AI use cases. (6:10)Using AI as a thought partner. (8:39)Advice on learning how to use AI. (10:06)Balancing staying up to date and doing the right things. (12:45)What does Trinity look for when hiring people? (15:40)How to motivate your team to stay curious and deliver great work? (18:34)Encouraging your team to take calculated risks. (21:53)Helping teammates take risks beyond fear. (24:18)Lightning round questions. (25:50)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/trinitynguyenTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Scott Brills, an International Entrepreneur and adventure Capitalist. We discuss his leadership style and multiple businesses' approach to life, what it takes to lead numerous teams, when to hire people to help you scale, and more. Episode Timestamps:How did he go into the tea-making business? (0:35)How did he stumble into tea in general? (1:50)How is his business, Asa Tea, going? (3:40)Splitting time between multiple businesses successfully. (5:11)Tips on how to harness split focus as a strength. (6:32)Rabbit holes he has found that have massively helped him as an entrepreneur? (8:07)What has Scott learned about hosting and organizing travel adventures? (10:23)What do people who organize events usually get wrong? (12:54)What makes a good host? (15:10)How does he know when to hire and delegate? (19:14)What skills did he look for when hiring? (22:19)Did Scott go through mindset shifts when hiring? (25:21)Would Scott do anything different in retrospect after so many years in business? (27:06)Lightning round questions. (29:08)We hope you enjoy it!Links mentioned on the podcastPamoja Safaris (pamojasafaris.com): custom, private safari adventures and Kilimanjaro treks in East Africa.FacebookInstagramTikTokEat Japan (eatjapan.com): multi-day, small-group culinary experiences throughout Japan, from street food to Michelin-starred restaurants.Asa Tea (asatea.com): green tea and matcha direct from family farms in Japan (launching summer 2025)ScottBrills.com: personal siteTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Noel Andrews, CEO at JobRack. We talk about the evolution of the job market with AI, how to use new technologies to improve hiring, creating job pots that are engaging and connect with the right type of talent, the importance of testing, and more. Episode Timestamps:Interesting ways candidates use AI when applying for jobs. (0:40)Why would a candidate pretend to be someone else to land a job? (2:00)How does Noel as an employer help clients navigate AI hiring processes? (3:03)How to create job posts that encourage applicants to use AI in a way that adds value? (5:28)How does Noel make sure he does not introduce bias into the hiring process? (8:54)Using AI to add value to your business and hiring. (11:02)What does the hiring process look like to ensure all candidates are evaluated fairly? (14:48)The importance of hiring for attitude and how to ensure new hires are successful. (16:49)What do test projects look like and why do they matter? (19:38)Why does Noel prioritize Ops? (22:21)Managing capacity for your team. (24:48)Can companies over-hire? (27:44)Lightning round questions. (30:18)We hope you enjoy it!Links mentioned on the podcastjobrack.eulinkedin.com/in/noelandrewsTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Sarah Hart, Founder of Hart & Co. We discuss how to find the right people for your team, the importance of having clear expectations from your team, maternity leave and running a business, async culture, and more. Episode Timestamps:When did Sarah know she had to build a team? (0:33)What traits did she look for when making her first hire? (2:11)The importance of working with referrals. (3:01)Team structure and how to think about expanding the team. (3:33)Green flags when hiring. (4:44)Red flags when hiring. (5:39)The importance of knowing what you expect from your team. (6:45)Knowing what she knows today, what would she do differently when hiring? (7:56)How did she keep the business running during maternity leave? (9:05)Coming back to work after maternity leave. (11:48)Retainers and waitlists to run an agency. (13:08)Balancing a calm business with a desire to grow the business. (16:55)What did Sarah stop doing to run a business that adapts to her preferences? (19:34)Async comms and team culture. (21:13)Lightning Round Questions. (22:44)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/sarahhartcreativeTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Mariya Delano, Founder and CEO of Kalyna Marketing. We discuss the importance of balancing authenticity with being a professional, how to post on social media, hiring, the importance of a growth mindset, and more.Episode timestamps:How do you balance being yourself vs. still delivering value to clients? (0:39)What led Mariya to consider she was oversharing, and what did she do differently afterward? (5:17) Her tactical approach to posting on social media. (7:56) What was it like to hire a team? (10:17)   What did she learn from her hiring journey? (13:12)How did her subsequent rounds of hiring evolve? (16:31)What are the traits she looks for in the interview process? (18:46)The importance of a growth mindset. (23:29)Grabbing attention is the job of a marketer. (26:28)Lightning round questions (31:19)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/ria-delanokalynamarketing.comadmdnewsletter.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.