

This gym owner started a gym with just $12
12 snips Dec 27, 2024
Amanda Fritscher, the dynamic owner of Lionheart Gym, shares her incredible journey of starting a gym with just $12. She discusses the challenges she faced and highlights the significance of personal connections in the fitness world. Amanda reveals innovative marketing strategies and the importance of community in growing her business. From expanding services to integrating unique offerings like coffee culture, she emphasizes building a strong gym culture. Her insights on leadership and sustainable operation are valuable for anyone looking to thrive in the fitness industry.
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Starting with $12
- Amanda Fritscher started Lionheart Gym with just $12 by buying the building owner lunch.
- She presented a business plan and secured the gym, later buying the building.
The Thief
- The previous trainer was stealing from the owner by pocketing cash from renters.
- Amanda asked him to leave, and he tried to fight her.
Evolving Services
- Lionheart Gym evolved from personal training to group training, then incorporated Rock Steady Boxing.
- They added spin and yoga, and later a coffee shop, creating diverse offerings.