Amanda Fritscher, the dynamic owner of Lionheart Gym, shares her incredible journey of starting a gym with just $12. She discusses the challenges she faced and highlights the significance of personal connections in the fitness world. Amanda reveals innovative marketing strategies and the importance of community in growing her business. From expanding services to integrating unique offerings like coffee culture, she emphasizes building a strong gym culture. Her insights on leadership and sustainable operation are valuable for anyone looking to thrive in the fitness industry.