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The Varsity
The Live Sports Streaming Playbook
Dec 1, 2024
Michael Nathanson, co-founder and top analyst at MoffettNathanson, dives into the upheaval in sports media as streaming takes center stage. He discusses the survival tactics for sports leagues and college conferences amid the decline of traditional TV. Nathanson humorously highlights the implications of new streaming competitors like Amazon and YouTube for live sports rights. The conversation also touches on the struggles of legacy broadcasters and how they are adapting their strategies to keep fans engaged in a fragmented media landscape.
53:35
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Quick takeaways
- Legacy media organizations face significant challenges adapting to a streaming-dominated market, especially in sports broadcasting and audience retention.
- Sports leagues need to strategically navigate their broadcasting rights between traditional networks and streaming platforms to ensure future viability.
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