The Varsity The Live Sports Streaming Playbook
9 snips
Dec 1, 2024 
Michael Nathanson, co-founder and top analyst at MoffettNathanson, dives into the upheaval in sports media as streaming takes center stage. He discusses the survival tactics for sports leagues and college conferences amid the decline of traditional TV. Nathanson humorously highlights the implications of new streaming competitors like Amazon and YouTube for live sports rights. The conversation also touches on the struggles of legacy broadcasters and how they are adapting their strategies to keep fans engaged in a fragmented media landscape.
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Sports and the Bundle
- Sports fans maintain the pay-TV bundle's value.
- Non-sports fans find streaming more efficient and cheaper.
Fox's Bundle Strategy
- Paramount and NBC haven't protected the bundle by putting sports on streaming.
- Fox benefits by keeping sports in the bundle, awaiting skinnier, cheaper bundles.
ESPN's Challenge
- ESPN faces a challenge: they own rights to some sports but not entire seasons.
- Sports fans find value in bundles offering diverse sports content.