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The Live Sports Streaming Playbook

The Varsity

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Navigating Sports in the Streaming Era

This chapter analyzes the future of traditional linear television against the backdrop of growing streaming options, particularly in sports content. It discusses the strategies of major networks and the shift towards 'skinnier bundles' catering to consumer preferences, while exploring the challenges posed by cord-cutting. The conversation emphasizes the importance of integrating live sports with on-demand content to enhance viewer engagement and address the fragmented streaming landscape.

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