Sports Broadcasting in Transition

This chapter explores the global impact of sports leagues and their partnerships with streaming platforms, particularly focusing on the changes brought by NFL's Christmas Day games. It analyzes the struggle of traditional media against the rise of streaming services, the economic challenges facing television networks, and evolving strategies to monetize sports content. The discussion also touches on the shifting dynamics within college football conferences in relation to professional leagues like the NFL and NBA, reflecting on the complexities of the current sports media landscape.