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Opening The Gates To More Listings
Episode 148: Russell Quirk
Jan 2, 2025
In this conversation, Russell Quirk, Co-founder of ProperPR and former CEO of emoov, shares his insights on the UK housing market and public relations in real estate. He discusses the importance of local market knowledge over awards, revealing how agents can engage clients effectively. Russell also navigates the shift from traditional to hybrid estate agency models and emphasizes nurturing client relationships to boost referrals. He closes with personal reflections on fatherhood, stressing the significance of being present for family.
57:00
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Quick takeaways
- The property market is expected to have a strong first half in 2025, but may face challenges later due to government actions.
- Public Relations is vital for estate agents as it builds long-term credibility and visibility compared to immediate advertising results.
Deep dives
Predictions for the Property Market in 2025
The property market in 2025 is anticipated to show a dichotomy, functioning effectively in the first half while facing potential challenges in the second half. With interest rates decreasing and stable unemployment rates, there is a belief that consumer sentiment will boost demand and transactions early in the year. However, concerns arise regarding government actions and communication, which could instigate a sense of economic fragility among consumers. Missteps by the government might translate to stagnation in the market, causing caution among potential buyers and sellers in later months.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode