Audience of One #041 - Rory Sutherland on Perception, Innovation, Creativity, & Change
17 snips
Nov 8, 2023 
Rory Sutherland, Vice Chairman of Ogilvy, discusses perception vs. technological improvement, creativity, efficiency vs. invention, changes in advertising and social norms, and evolutionary biology in this podcast. Topics include perceptual arbitrage, making space for creativity, growth of bureaucracy, working from home, irrationality, changing social norms, shrinking advertising budgets, evolutionary biology, and more.
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Untapped Markets
- Industries with limited advertising involvement often lack deep psychological insights into consumer motivation.
- This presents opportunities for entrepreneurs who can leverage psychology to understand and address unmet needs.
Overground vs. Elizabeth Line
- The London Overground, a rebranded and slightly improved existing rail line, carries as many passengers as the expensive Elizabeth Line.
- This demonstrates the power of perception in creating value.
Embrace Randomness and Procrastination
- Make space for randomness and procrastination to foster creativity.
- Don't start working until you have a good idea, similar to the approach of Rick Rubin.