#041 - Rory Sutherland on Perception, Innovation, Creativity, & Change
Audience of One
Unconscious Motivations and Naive Rationality in Human Behavior
This chapter explores the concept of unconscious motivations and naive rationality, suggesting that human behavior is often guided by deeper motives that may not align with narrow rationality. It emphasizes the importance of understanding what individuals truly aim to achieve, even if they are not consciously aware of it.
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