#041 - Rory Sutherland on Perception, Innovation, Creativity, & Change
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The Unique Qualities Valued in Advertising
The chapter explores the unique qualities that are valued in the advertising industry but often reviled in other areas of business, such as being whimsical, eccentric, and redefining problems. It discusses the importance of defining problems before finding solutions and how procrastination can be a creative quality. The chapter also contrasts how creative people approach tasks versus how rational people approach them.
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