392: Fame, Mr. Olympia, Judging & Will Chris Bumstead Ever Be Beaten - Mike Israetel

7 snips

Dec 2, 2023

Guest

Mike Israetel

Guest

Chris Bumstead

Dr. Mike Israetel and Chris Bumstead join the show to discuss the Olympia and bodybuilding. They cover topics such as fame, perception of time, judging criteria, and the potential to beat Chris Bumstead. They also touch on the difference between enhanced and natural individuals, the importance of authenticity in social media, and the challenges in female bodybuilding competitions.

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INSIGHT

Authenticity Beats Perfect Curation

Showing genuine personality on social media builds trust and protects against AI-generated fakes.
Authenticity creates a premium for the real creator as curated content becomes less convincing.

ADVICE

Humanize Your Brand Intentionally

Show some humanity on professional channels to help people connect with you.
Use honest endorsements rather than over-polished marketing to build trust.

ANECDOTE

From Anonymity To Being The Attraction

Mike describes being overwhelmed at expos when fans formed lines to meet him.
He learned to use humour and ask people's names to humanize these interactions.

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