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Startup Failure Sparks Growth Focus
- Julian experienced a grueling startup failure despite strong commitment and belief in the idea.
- This failure taught him that lack of growth experience was a key missing ingredient for success.
Effective Growth Training Principles
- Learn growth marketing through low-level tactical yet abstracted, universally applicable principles.
- Use live feedback and mentorship to iteratively improve real projects you genuinely care about.
Principles Trump Procedures
- Learning principles and mental models in growth marketing sustains long-term success better than just procedures.
- Procedures alone don't stick because they quickly expire or become outdated.