Measure Up Prompt Engineering for Marketers & Analysts with Mike Taylor
Aug 28, 2024
Mike Taylor, co-author of "Prompt Engineering for Generative AI," is back with fascinating insights on enhancing AI interactions. He discusses the principles and practical applications of prompt engineering, emphasizing its role in marketing and analytics. Learn how to craft effective prompts for social media and automate prompt creation. Mike highlights the significance of AI in data extraction and the evolving skill set of professionals in this space. Get ready for a deep dive into AI's potential to transform decision-making in business!
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Early AI Adoption Experience
- Mike Taylor started experimenting with generative AI around 2020 with GPT-3 access and saw huge potential early on.
- Despite early fear from his copywriter wife, he pursued prompt engineering and now works full-time with AI prompts.
AI Excellence in Code Writing
- Generative AI models struggle with precise math but excel at code writing, which benefits data scientists.
- Using AI to generate and review code reduces error rates and accelerates analytics work.
Validate AI Analysis Outputs
- Run AI-generated analyses multiple times and cross-check outputs to manage the inherent variability.
- Use common elements from multiple runs to build a reliable, reusable module for consistent results.
