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14min chapter
Prompt Engineering for Marketers & Analysts with Mike Taylor
Measure Up
Navigating Marketing Innovations with AI
This chapter explores the speaker's journey through the evolving marketing landscape, emphasizing their shift from traditional marketing mix modeling to the emerging field of prompt engineering and generative AI. The discussion reveals insights into the practical applications of AI in data analysis and coding, as well as the challenges of adopting these technologies in corporate settings. It also highlights the differences between theoretical AI discussions and actual implementation, stressing the need for careful analysis and iterative processes in leveraging AI for effective decision-making.
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Discover
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