Sales Success Stories

194: Belief, Authenticity, and Closing the Biggest Deal in Company History - Verkada's Sarah Thomas

Dec 2, 2025
Sarah Thomas, a top strategic account executive at Verkada, shares insights from her impressive sales career. She discusses her journey from higher education to software sales and the importance of authenticity in overcoming imposter syndrome. Sarah highlights her top success factors, including a growth mindset and belief in her products. She recounts the tactics that led to closing the largest deal in her company's history and emphasizes the power of vulnerability in building trust with clients. Listeners will be inspired by her call to embrace challenges and think bigger.
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INSIGHT

People Wiring + Belief Drive Performance

  • Sarah attributes her sales success to innate wiring: a desire to help and win others over.
  • Belief in the company mission and a growth mindset amplify that wiring into sustained performance.
ANECDOTE

Enterprise Territory That Led To A Record Deal

  • Sarah described the multi‑bucket sales org at Verkata and her enterprise territory covering Tennessee and Kentucky.
  • That role led to a multi‑year push culminating in closing the company's largest deal in January 2026.
ADVICE

Sell Partners As Much As Customers

  • When partners lead RFPs, sell both the partner and the customer to earn trust and influence.
  • Get product in customers' hands to accelerate decisions and build credibility.
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