Dan Kennedy's Magnetic Marketing Podcast How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads
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Nov 10, 2023 Jermaine Griggs, founder of Hear and Play, shares his step-by-step process for creating quality content online that attracts qualified leads. He discusses the importance of data collection, catchy headlines, and designing opt-in forms. The podcast also covers content creation, promoting paid programs, and developing products. They talk about incentivizing action, tracking lead sources, and producing content without being an expert.
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From Grandma's Piano To Seven Figures
- Jermaine started teaching piano as a kid and launched Hear and Play at 17 from his grandmother's one-bedroom apartment.
- That early workbook and teaching scaled into a seven-figure online business with massive list metrics.
Begin With One Targeted Survey Question
- Ask your audience one clear question: "What's your single biggest question about X?"
- Use SurveyMonkey and demographic fields so you can segment and speak their exact language.
Turn Survey Answers Into Headlines First
- Convert common survey responses immediately into multiple headlines using proven headline formulas.
- Treat headline creation as part of product development so you must live up to the promise.