How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads
Dan Kennedy's Magnetic Marketing Podcast
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Designing an Opt-In Form
This chapter discusses the design of an opt-in form for collecting information from leads, debating whether to only collect email addresses or ask for more information. It emphasizes the importance of collecting additional information for better personalization and targeting in marketing efforts, as well as utilizing lead magnets to attract a specific audience.
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Transcript
