How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads
Dan Kennedy's Magnetic Marketing Podcast
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Data Collection for Content Marketing
This chapter focuses on the first step of content marketing, which is data collection. The speakers discuss the importance of understanding your audience's frustrations and using survey tools like Survey Monkey to gather information. They also highlight the value of creating a lead magnet based on audience feedback.
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Transcript
