In the Sauce
Building to Please
Apr 26, 2024
Ethan Frisch and Ori Zohar, Co-Founders of Burlap & Barrel, share how they grew their spice company during the pandemic by focusing on e-commerce sales. They discuss hiring customers for key roles, the benefits of appearing on Shark Tank, and strategic planning for TV success. The episode also covers sourcing quality spices, customer engagement, and collaboration with co-packers to meet sales forecasts.
53:06
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Quick takeaways
- Collaborating with chefs and influencers drives sales through unique spice blends.
- Strategic transition to retail with competitive pricing while using e-commerce for innovation.
Deep dives
Spice Company's Collaboration Strategy and Product Development
The spice company collaborates with chefs and influencers to offer unique spice blends, leveraging their expertise and audiences to drive sales. By soft launching new products through collaborations and gathering feedback from dedicated customers, the company innovates and refines its offerings, ensuring success in the market.
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