In the Sauce Building to Please
Apr 26, 2024
Ethan Frisch and Ori Zohar, Co-Founders of Burlap & Barrel, share how they grew their spice company during the pandemic by focusing on e-commerce sales. They discuss hiring customers for key roles, the benefits of appearing on Shark Tank, and strategic planning for TV success. The episode also covers sourcing quality spices, customer engagement, and collaboration with co-packers to meet sales forecasts.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Navigating Growth and Shifting Demographics
03:19 • 18min
Customer Hiring Strategy, Demographics, and Shark Tank Insights
21:15 • 6min
Strategic Planning and TV Success
27:02 • 3min
Balancing Business Aspects and Customer Engagement in the Spice Market
30:12 • 19min
Collaborations and Spice Preferences
49:32 • 5min