Ethan Frisch and Ori Zohar from Burlap & Barrel discuss the benefits of premium spices, unique blends, and flavor preservation. They explore the debate between fresh and dried herbs, the significance of spices in cooking, and their efforts to support farmers. The podcast also touches on cultural differences when connecting with partner farmers in rural areas.

Ethan Frisch and Ori Zohar, Co-Founders of Burlap & Barrel, share how they grew their spice company during the pandemic by focusing on e-commerce sales. They discuss hiring customers for key roles, the benefits of appearing on Shark Tank, and strategic planning for TV success. The episode also covers sourcing quality spices, customer engagement, and collaboration with co-packers to meet sales forecasts.