Ethan Frisch and Ori Zohar from Burlap & Barrel discuss the benefits of premium spices, unique blends, and flavor preservation. They explore the debate between fresh and dried herbs, the significance of spices in cooking, and their efforts to support farmers. The podcast also touches on cultural differences when connecting with partner farmers in rural areas.
Spices should be used promptly for optimal flavor, not stored long term.
Burlap and Barrel spices offer intense flavors and should be kept easily accessible for daily use.
Deep dives
Using Spices Effectively and Avoiding Storage
The podcast episode explores the importance of using spices promptly rather than storing them for an extended period of time. The guests emphasize that spices do not improve with age and recommend keeping them within arms reach on the counter. Despite exposure to heat or light, using spices quickly yields the best results. The guests, co-founders of Burlap and Barrel, a dried spice company, highlight their efforts in building international supply chains with a focus on sustainability and equity. They introduce the public to unique flavors from around the world.
The Value of Burlap and Barrel Spices
The podcast highlights the distinction between Burlap and Barrel spices and commodity spices found in local supermarkets. The guests discuss the intense smell and flavorful taste of their spices, comparing them to what spices 'should' taste like. They also mention the challenge of providing an online shopping experience that effectively conveys the intensity and uniqueness of their spices. They emphasize the importance of trust in their brand's culinary aesthetic, which helps customers explore new spices and appreciate their pronounced flavors.
Storing Spices and Consumer Experience
The podcast delves into the topic of storing spices and recommends using them promptly rather than keeping them stored for long periods. Whole spices are noted to last longer than ground spices, and an ideal storage condition is away from heat and light. The discussion also highlights the awareness among consumers that spices have a limited shelf life and may not retain their full flavor over time. The guests further explain the importance of an appealing online shopping experience to facilitate customer exploration and experimentation with new spices.
Burlap and Barrel Appeal to Home Cooks
The podcast episode reveals that Burlap and Barrel's core audience consists mostly of women over 40 residing outside major cities. These customers are described as exceptional home cooks with decades of experience and a passion for cooking three meals a day. The guests discuss the accessibility and convenience provided by Burlap and Barrel, delivering quality spices straight to customers' doors. They highlight how their spices, though slightly more expensive, offer a significantly enhanced flavor profile compared to generic alternatives and provide an excellent return on investment.
This week on Special we continue our deep dive into the world of dried spices with Ethan Frisch and Ori Zohar, founders of Burlap & Barrel. And we hear from some serious eaters about their experiences with buying, using and storing their dried spices.
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