Special Sauce with Ed Levine cover image

Burlap and Barrel - Dried Spices

Special Sauce with Ed Levine

CHAPTER

Exploring Premium Spices and Sourcing

The chapter delves into the difference between commodity spices found in grocery stores and the premium spices offered by Burlap and Barrel. It discusses the intense smell and flavor of their spices, along with the challenge of conveying these sensory experiences to online customers. The speakers also talk about encouraging consumers to experiment with new spices based on their culinary aesthetic and trust in the quality of their products.

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