In the Sauce cover image

Building to Please

In the Sauce

CHAPTER

Navigating Growth and Shifting Demographics

The chapter explores a business's journey of adapting to changing consumer behaviors during the pandemic, leading to a surge in e-commerce sales. Discussions revolve around repackaging products, strengthening the domestic supply chain, and maintaining product quality to enhance customer experience. It also delves into the challenges of balancing profitability with customer satisfaction and the importance of community building in the food industry.

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