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How I Built This with Guy Raz

Chobani: Hamdi Ulukaya

Nov 14, 2022
Hamdi Ulukaya, the founder and CEO of Chobani, shares his incredible journey from a Turkish immigrant to the yogurt kingpin of America. He discusses the pivotal moment of purchasing an abandoned factory and the fierce determination that helped him create Chobani from the ground up. Hamdi dives into the challenges of navigating the yogurt industry, including the hurdles of securing shelf space and the lessons learned from overcoming a devastating product recall. His story is a testament to resilience, innovation, and community commitment.
01:30:13

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Hamdi Ulukaya focused on perfecting the taste, texture, and presentation of Chobani yogurt, believing that superior quality would differentiate his brand in the saturated market.
  • Hamdi Ulukaya overcame financial challenges by securing loans, grants, and effectively managing expenses, playing a crucial role in Chobani's success.

Deep dives

Starting a Yogurt Business from Scratch

Hamdi Ulukaya, the founder of Chobani, shared his story of starting a yogurt business from scratch. After immigrating to the US with little money and no plan, he bought an abandoned yogurt factory and set out to make delicious Greek-style yogurt. Ulukaya believed that he could offer a product that was superior to what was available in the market, and he focused on perfecting the taste and texture of his yogurt. He faced numerous challenges, including finding the right equipment and navigating the competitive food industry, but his determination and innovative ideas paid off. Through hard work and strategic partnerships, Chobani quickly gained popularity and secured listings in major grocery chains. Today, Chobani is one of the leading yogurt brands in the US.

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