How I Built This with Guy Raz cover image

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz

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Navigating the Grocery Giants

This chapter explores the journey of a yogurt startup as it secures shelf space in major grocery chains, emphasizing the challenges of high listing fees and the pressure of quick sales. The speaker shares strategic decisions on mass market accessibility and how innovative pricing and packaging played crucial roles in their rapid growth. Additionally, it highlights the emotional and operational hurdles faced during this transition, including the commitment to integrating local refugee communities into their workforce.

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