Entrepreneurs on Fire
Stop Discounting and Instead Use Value-Add-Incentives with Marco Torres: An EOFire Classic from 2021
Feb 23, 2025
Marco Torres, Co-founder of MarketingBoost.com and expert in incentive-based marketing, shares his game-changing insights on boosting business sales without resorting to discounts. He emphasizes the dangers of discounting, which can severely erode profits. Instead, Marco advocates for value-add incentives like hotel stays and restaurant vouchers to engage customers and enhance lead magnets. He highlights gratitude's importance in business and reveals innovative travel incentives that successfully attract and retain clients while maintaining profit margins.
25:09
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Quick takeaways
- Emphasizing gratitude can transform mindset and productivity, enabling entrepreneurs to tackle challenges with a positive and motivated attitude.
- Using value-add incentives instead of discounts helps maintain profit margins while attracting customers and building loyalty in a competitive market.
Deep dives
The Power of Gratitude in Success
Starting each day with gratitude can be transformative. Gratitude helps shift focus from challenges to opportunities, fostering a positive mindset that fuels productivity and energy. Many successful individuals emphasize the importance of acknowledging the positives in life to cultivate a proactive and motivated attitude. Reflecting on what one is thankful for can improve overall mental well-being and enhance the capacity to tackle daily obstacles.
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