9min chapter

Entrepreneurs on Fire cover image

Stop Discounting and Instead Use Value-Add-Incentives with Marco Torres: An EOFire Classic from 2021

Entrepreneurs on Fire

CHAPTER

Revolutionizing Customer Incentives

This chapter explores the power of customer draw card incentives, highlighting how value-add perks like hotel stays and restaurant vouchers can attract customers while keeping profit margins intact. It details an innovative program by Marketing Boost that enables businesses to offer these incentives affordably, tapping into the current surge in travel demand.

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