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Stop Discounting and Instead Use Value-Add-Incentives with Marco Torres: An EOFire Classic from 2021

Entrepreneurs on Fire

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The Dangers of Discounting in a Competitive Market

This chapter explores the drawbacks of price discounting in a competitive market, emphasizing the significance of establishing a unique selling proposition. It illustrates how even a small discount can drastically impact profit margins and advocates for value-added incentives as a more effective strategy.

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