Shopify Masters This Legacy Brand’s Next 100 Years is Inspired by Its Past
Apr 9, 2024
Belstaff's Chief Brand Officer and Director of Technology discuss leading a century-old legacy brand into the future, reviving heritage through storytelling, retail innovation, community engagement, international expansion, sustainability initiatives, and adapting to technological changes for long-term success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Reviving Heritage: The Bellstaff Rebranding Journey
01:51 • 6min
Retail Overhaul and Community Engagement in a Legacy Brand's 100-Year Celebrations
08:07 • 2min
Brand Expansion and Online Presence Strategy
09:52 • 2min
Legacy, Sustainability, and Transformation at Bellsoft
12:08 • 17min
Adapting to Technological Changes for Business Longevity
29:17 • 3min