Jodie Harrison
Chief Brand Officer of Belstaff
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Apr 9, 2024 • 32min
This Legacy Brand’s Next 100 Years is Inspired by Its Past
Belstaff's Chief Brand Officer and Director of Technology discuss leading a century-old legacy brand into the future, reviving heritage through storytelling, retail innovation, community engagement, international expansion, sustainability initiatives, and adapting to technological changes for long-term success.
