Legacy, Sustainability, and Transformation at Bellsoft

This chapter explores Bellsoft's 'Old is Good' campaign, emphasizing ageless style and sustainability. It delves into the re-platforming journey in 2021 with Mission Phoenix, detailing the challenges, decision-making process, and benefits of switching to Shopify. The integration of e-commerce with retail hardware and the significance of flexibility, customization, and IT complexity are also discussed.