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Beyond Politics
War to Win Minds Ep.2: How to Jedi Mind Trick Voters Into Liking You
Sep 3, 2024
Kamala Harris, the Vice President of the United States, joins former President Barack Obama and Senator Raphael Warnock to discuss the elusive nature of political likability. They explore how personal connections, attractiveness, and compliments can sway voter opinions. The conversation highlights the intricate psychology of campaign ads and the unique challenges that women and candidates of color face in creating relatability. Through engaging anecdotes and strategies from past campaigns, they reveal the art of making politics more personal and appealing.
25:58
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Quick takeaways
- The likability of politicians heavily relies on emotional connections and subconscious influences rather than purely rational evaluations of their policies.
- Campaign strategies utilize principles like similarity and attractiveness to enhance candidates' appeal, as proven by successful examples from Barack Obama and Kamala Harris.
Deep dives
The Influence of Liking in Politics
People's opinions about politicians often stem from subconscious influences rather than purely rational thought. The notion of likability plays a critical role in how individuals form their political preferences, frequently shaped by emotional connections and associations rather than explicit policy considerations. For instance, the discussion highlights how a person's fondness for a candidate can be rooted in past associations or feelings, such as childhood memories, rather than a deep dive into their political platforms. This understanding emphasizes the importance of emotional resonance in political campaigns when trying to sway public opinion.
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