6min chapter

Beyond Politics cover image

War to Win Minds Ep.2: How to Jedi Mind Trick Voters Into Liking You

Beyond Politics

CHAPTER

The Power of Likability in Persuasion

This chapter examines how personal connections and emotions greatly influence decision-making and persuasion, particularly in political campaigning. It highlights the impact of factors like attractiveness, body language, and societal biases on public perception and leadership challenges.

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