War to Win Minds Ep.2: How to Jedi Mind Trick Voters Into Liking You
Beyond Politics
Navigating Voter Relatability: The Challenges for Women and Candidates of Color
This chapter explores the unique challenges women and candidates of color encounter in political campaigns, primarily due to societal biases. It highlights how Barack Obama's 2008 campaign successfully conveyed relatability and shared values, underscoring the importance of deeper connections beyond superficial traits.
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