War to Win Minds Ep.2: How to Jedi Mind Trick Voters Into Liking You
Beyond Politics
Navigating Likability in Political Campaigns
This chapter examines the role of likability in political campaigns, emphasizing how candidates can enhance their appeal to voters. It discusses the metrics used to assess candidates' favorability and contrasts differing strategies among political figures, setting the stage for a case study on a notably unlikable candidate.
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