Business Wars Apple Watch vs Samsung | The Rise of Apple Watch with Steven Levy (Wired) & Cam Wolf (GQ) | 4
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Feb 14, 2024 
Wired editor-at-large Steven Levy, who has covered Apple since the 1980s, and GQ's Cam Wolf, a senior style writer, dive into the transformation brought by the Apple Watch. They discuss how the smartwatch’s rise has revitalized interest in traditional timepieces, especially among younger consumers. Levy shares insights from his experiences with Steve Jobs, while Wolf highlights the delicate balance between smartwatches and classic watches in today's market, emphasizing consumer shifts influenced by technology and style.
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Levy's Apple Coverage
- Steven Levy interviewed Steve Jobs in a pizza shop in 1983 before the Macintosh release.
- He also interviewed Jony Ive regularly about new Apple products.
Jobs and Rolling Stone
- Steve Jobs complained about Rolling Stone's placement of the Macintosh story.
- He also criticized Levy's MTV article, unaware Levy wrote it.
Apple's Product Strategy
- Apple's products often become essential despite initial uncertainty.
- The Macintosh, iPod, iPhone exemplify this.
