Apple's Smartwatch Strategy: Competition and Future Trends

When the Apple Watch first debuted, designer Jony Ive envisioned the gadget as a must-have in the world of high fashion. But even if the smartwatch hasn’t become a mainstay in the luxury world, it has become a tool many of us can’t live without.

Wired Editor-at-large Steven Levy joins David to unpack the evolution of the Apple Watch. Steven’s covered Apple since the early 80s, and he’s connecting the dots to share how the Apple of yesterday brought us the Apple Watch of today. Later, GQ Senior Style Writer Cam Wolf, tells us how the rise of the Apple Watch has changed the mechanical watch market.

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