Peter Lohmann's Podcast The Art of Being Number Two: Insights from Fractional COO, Ginny Wood
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Aug 28, 2025 Ginny Wood, former COO at LeadSimple and a fractional COO with a knack for scaling businesses, shares her journey from programming to operational leadership. She discusses critical strategies for easing into companies mid-stream and emphasizes the need for a culture of speed. Ginny opens up about combating burnout through effective leadership, the power of sabbaticals for personal growth, and the importance of addressing property manager blind spots. Packed with insights, her story inspires property management entrepreneurs to find their ideal operational partners.
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From Mainframe To Fractional COO
- Ginny started as a mainframe programmer and moved into corporate finance, marketing, and entrepreneurship at apartmentguide.com.
- She later retrained in full-stack development and shifted into fractional COO roles before joining LeadSimple as COO.
Let Financials Drive Your First Moves
- Start a turnaround by reading the financials; they reveal about 75% of the problem areas quickly.
- Add operational leading indicators and ask leaders to forecast to reveal team maturity and gaps early.
Use Leading Indicators Not Just Financials
- Measure people and teams against leading indicators that map to company goals rather than waiting for lagging financials.
- Roll individual forecasts and metrics up into the five most important company metrics to ensure alignment.
