Escape Your Limits & LIFTS LIFTS Episode 80 - Edward Hertzman: Disrupting the Fitness Industry from the Outside In
Jul 6, 2025
Edward Hertzman, founder of Athletech News, shares his insights on fitness innovation and trends. He discusses the need for a new identity in the fitness industry and the risks associated with unregulated TRT and peptide clinics. The conversation highlights how wearables can enhance accountability and health outcomes, while innovative brands like EOS and Crunch thrive. Hertzman emphasizes the importance of collaboration across wellness and tech sectors, and he explores the surprising influence of fashion on health branding.
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TRT Use Driven by Vanity
- Edward Hertzman shared that many men in their early 40s use TRT mainly out of vanity and false low testosterone claims.
- Needle clinics allow self-diagnosis, leading to misuse and potential infertility risk due to peptide misuse.
Fitness Industry Identity Crisis
- The fitness industry faces an identity crisis; it's no longer just fitness but overlaps wellness, healthcare, and lifestyle.
- The term "wellness" is overused, causing confusion about scientific legitimacy and industry boundaries.
Rethinking Health Metrics
- Traditional success metrics like gym check-ins don't capture true health impact or member well-being.
- Tracking health outcomes like sleep quality or HRV could reshape industry strategies and define success more meaningfully.