Edward Hertzman

Edward Hertzman, Founder of Athletech News and organizer of the Athletech Innovation Summit, dives into the evolving fitness landscape. He discusses the critical need for rebranding and collaboration amid economic challenges. Hertzman highlights the growing influence of AI and personalized experiences at events. He also emphasizes the importance of smaller voices in the industry, advocating for transparency and science-backed claims. The dynamic between collaboration and competition is explored, along with networking opportunities that foster innovation and growth.

Edward Hertzman, founder of Athletech News, shares his insights on fitness innovation and trends. He discusses the need for a new identity in the fitness industry and the risks associated with unregulated TRT and peptide clinics. The conversation highlights how wearables can enhance accountability and health outcomes, while innovative brands like EOS and Crunch thrive. Hertzman emphasizes the importance of collaboration across wellness and tech sectors, and he explores the surprising influence of fashion on health branding.