

Edward Hertzman - Athletech's Innovation Summit
May 20, 2025
Edward Hertzman, Founder of Athletech News and organizer of the Athletech Innovation Summit, dives into the evolving fitness landscape. He discusses the critical need for rebranding and collaboration amid economic challenges. Hertzman highlights the growing influence of AI and personalized experiences at events. He also emphasizes the importance of smaller voices in the industry, advocating for transparency and science-backed claims. The dynamic between collaboration and competition is explored, along with networking opportunities that foster innovation and growth.
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Challenges and Role of Media
- Media in the fitness industry is tough and constantly disrupted, especially by AI.
- Exclusive, candid stories from industry insiders boost media impact and audience trust.
Industry Needs New Identity
- The fitness, health, and wellness industries lack a unified umbrella term.
- A new name is needed to reflect the emerging integrated industry better.
Aligning Industry Rebranding
- The industry desires a rebrand but lacks alignment between stated goals and actions.
- Fitness leaders need to reflect on how they're represented externally to shed old stigmas.