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LIFTS Episode 80 - Edward Hertzman: Disrupting the Fitness Industry from the Outside In

Escape Your Limits & LIFTS

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Redefining Success in Fitness

This chapter explores the evolution of success metrics in the fitness industry, advocating for a shift from traditional measures like gym attendance to a more holistic assessment of health outcomes. It discusses the role of lifestyle brands and new regulations in transforming the fitness landscape, emphasizing collaboration and technology adoption. Additionally, the chapter examines the impact of AI on consumer behavior, urging fitness businesses to connect with emerging lifestyle trends and foster community engagement.

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