Join Dr. Robert Cialdini, a leading expert on influence and the author of bestselling books like Influence and Pre-Suasion. He delves into the updated principles of persuasion and how small changes can lead to big impacts. Discover the new seventh principle, unity, which emphasizes the importance of shared identity in influencing behavior. Cialdini also discusses the power of scarcity in decision-making and the significance of authority figures in persuasion. His insights translate complex research into practical strategies anyone can use.
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volunteer_activism ADVICE
Reciprocity in Action
Give first, then people reciprocate and want to give back to you.
When entering a room, ask yourself, "Whom can I help?"
question_answer ANECDOTE
The Mint Effect
A study showed that giving mints increased tips for waiters.
One mint increased tips by 3.3%, while two mints increased them by 14%.
volunteer_activism ADVICE
Building Rapport
Enhance rapport by highlighting genuine similarities and offering warranted compliments.
Expressing appreciation out loud strengthens relationships.
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In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Today it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically and effectively increasing their influence. Dr. Cialdini has earned a global reputation for his ability to translate his scientific research into valuable and practical actions. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over seven million copies sold in 44 different languages. He is the president and CEO of INFLUENCE AT WORK. As a popular keynote speaker, he helps organizations in the US and abroad.
Topics
· Why Robert updated Influence: The Psychology of Persuasion
· The “universal principles" of influence
· How Robert became interested in the world of persuasion
· How people react to figures of authority
· The problem with the law of proportionality
· How influence research has withstood the replication crisis
· Unity as the seventh universal principle of influence
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