How I Built This with Guy Raz How I Built Resilience: Alberto Perlman of Zumba
Aug 6, 2020
Alberto Perlman, co-founder of Zumba, shares his inspiring journey in transforming a global fitness phenomenon through the pandemic. He discusses how Zumba rapidly pivoted to an online platform, helping instructors stay employed while keeping the community connected. The joy of movement during virtual classes became a source of stress relief for many. Additionally, he introduces Strong Nation, a new workout routine, and reflects on leadership lessons learned during these turbulent times.
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Zumba's Global Reach
- Zumba is the largest branded fitness program globally, with 15 million weekly participants pre-pandemic.
- They operate in 186 countries and 200,000 locations, focusing on building a fun, healthy community.
Zumba's Business Model
- Zumba trains instructors and licenses its brand, empowering them to build their own businesses.
- This model allows instructors to earn by doing what they love: dancing, interacting, and leading.
Pandemic's Impact on Fitness
- The fitness industry has been significantly impacted by the pandemic, with gym closures and bankruptcies.
- The demand for home workout equipment has surged, creating shortages and even a black market for dumbbells.