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How I Built Resilience: Alberto Perlman of Zumba

How I Built This with Guy Raz

CHAPTER

Reinventing Fitness: From Zumba to Strong Nation

This chapter explores an innovative workout routine called Strong Nation, incorporating high-intensity interval training synchronized to music, alongside a shift to virtual training during challenges posed by the pandemic. It emphasizes the importance of community and effective marketing strategies in adapting fitness classes to a changing landscape.

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