Mark and Gael, 8-figure course sellers, share insights on creating profitable online courses, from idea generation to effective selling. They discuss leveraging SEO skills, researching niche markets, validating course ideas, and marketing strategies. Tips include minimal equipment requirements, maximizing revenue with abandoned cart emails, and partnering for JV ventures.
Building and selling online courses require validation, pricing strategy, and addressing objections for success.
Creating course content is now accessible with basic equipment and editing software, enhancing quality.
Choosing the right platform for course distribution and community engagement is crucial for success.
Utilizing scarcity tactics like deadlines and limited offers can boost sales performance and buyer urgency.
Deep dives
The Power of Online Courses for Monetization
Online courses are highlighted as a powerful way to monetize content, exceeding ad revenue significantly. Real-life examples showcase how non-info companies leverage courses for growth, shifting sales messaging effectively. From teaching to complementing products, courses serve various business models.
Insights into Course Development and Validation
Developing a successful course involves thorough validation, strategic pricing, and addressing key objections early. Leveraging stacked value propositions for comprehensive solutions can drive purchasing decisions. Applying SEO research tactics to course topics helps gauge demand and criticality.
Practical Tips for Filming and Editing Course Content
Creating course content is more accessible than ever, with basic equipment like smartphones and free editing software. Simple strategies like using CapCut and DaVinci Resolve allow for professional-looking videos without significant investment. Detailed outlining and effective content structuring elevate course quality.
Optimizing Course Distribution and Community Engagement
Selecting the right platform for course distribution and community engagement is essential. Tools like Circle and Kajabi offer integrated features to enhance user experience. Establishing a supportive community within the course boosts engagement and justifies subscription models for sustained revenue.
Essential Technical Setup for Successful Course Launch
Setting up appropriate pages for refund policies, terms, and conditions is crucial for a legitimate course launch. Incorporating a customer support email address and necessary legal pages ensures credibility and compliance. Utilizing AI for page content creation can expedite setup processes.
Building an Effective Sales Page
To create a successful sales page, it is emphasized that one does not need a specific tool but can utilize tools like Elementor or Bricks on a WordPress website. Utilizing social proof, such as logos of reputable companies featuring your work, and gathering genuine testimonials before product launch are crucial. Guarantees play a significant role in removing buyer's risk, instilling confidence in the product or offer, and potentially preventing negative reviews.
Implementing Scarcity for Effective Sales
Scarcity is highlighted as a powerful sales tool that includes setting deadlines, availability limits, or offering early bird prices to create a sense of urgency in buyers. The fear of missing out (FOMO) can drive a significant portion of sales closer to the deadline. Strategically using scarcity in pricing, bonus expirations, or time-limited launches is essential in boosting sales performance and encouraging purchase decisions.
Today we're talking about what might be the most powerful way to monetize your content online. And no, it's not ads or affiliate marketing - we're diving into the world of online courses. But making a good course that people want to trade money for is not an easy task. So in this episode, Mark and Gael (8-figure course sellers themselves) break down the entire field-tested process of building and selling courses. They’ll cover everything from coming up with an idea that people will actually buy, to packaging it attractively, building it efficiently, and selling it effectively. So whether you're looking to diversify your income streams, generate leads for your main business, or simply share your expertise in a profitable way, this This episode has something for you. ____________________________________________ Hosts: Mark Webster & Gael Breton
