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Creating and Marketing Online Courses with Minimal Equipment
The podcast chapter highlights how expensive filming equipment is unnecessary for creating online courses, with tips on using a laptop or smartphone and affordable tools like IKEA lights. It covers various aspects of producing and distributing online courses, including video editing, building a community, selecting checkout systems, and effective sales page strategies. Additionally, the chapter discusses the importance of genuine testimonials, offering guarantees, and using scarcity tactics to boost sales in online courses.