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Importance of Research in Marketing and Online Course Creation
The chapter stresses the significance of conducting thorough research in marketing and creating online courses, advocating for decision-making based on real-world observations. Practical tactics like using search volume to assess problem criticality are discussed, showcasing examples like 'rat infestation' and 'smart home setup' to illustrate actionable outcomes for products. The chapter also explores identifying niche markets through online community analysis, using tools like Charged GPT to generate course ideas for specific audiences like aging parents.