319 - Guide to Marketing Complicated Products with Trey Ferro, CEO of Spot Pet Insurance

Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t. 

This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization. 

Offering tiers and personalized quotes is a step in the right direction. Another strategy includes rapid transparency and education, especially for younger consumers who may not know how insurance even works. How do you create urgency when the general public doesn’t get your value prop right off the bat?

And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one. 

If you’re a marketer who wants to learn more about marketing tougher and more unique products, this is the episode for you. 

Follow Trey:

LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com